If you're managing a holiday let in Falmouth and listing it on travel agencies like Airbnb, Booking.com and Vrbo, it's essential to create a listing that stands out. These platforms assess your listing on various factors such as photo quality, response time, guest reviews, and more. The better your listing, the higher your chances of securing bookings and boosting revenue.
At Guested, we specialise in holiday let management in Falmouth and short-term rentals, helping you create attractive listings that drive bookings and revenue.
Here are essential tips to optimise your listing for success:
1. Use high-quality photos
Professional photography is crucial to showcasing your property in its best light. Avoid phone photos – hire a photographer to capture your space with natural light, ensuring it looks bright and inviting. If your property has features like a garden or stunning coastal views, make sure they’re highlighted.
2. Craft a compelling title
Your title should grab attention and include key features like location, amenities, and unique selling points. For example, mention whether your Falmouth property is near local attractions, has a garden, or offers scenic views. A clear, enticing title will make potential guests want to click.
3. Write an engaging description
Provide clear, honest information about your space and amenities. Be detailed, but also help potential guests envision their experience. Whether it's a cosy fireplace, a beachy vibe, or close proximity to Falmouth’s best restaurants, make sure to highlight what makes your property unique.
4. Optimise pricing
Use dynamic pricing tools like Beyond to adjust your rates based on demand and seasonality. Offering weekly or monthly discounts for longer stays can help attract more bookings, especially for guests looking to stay in Falmouth for an extended period.
5. List accurate amenities
Guests expect certain comforts, so be sure to list all of your property’s amenities. From reliable Wi-Fi to a fully stocked kitchen and laundry facilities, these details can make or break a booking. Don’t forget to mention small touches like coffee machines or beach towels that will enhance the guest experience.
6. Create a house manual
Provide clear instructions for check-in, check-out, and appliance use. Include local recommendations for things like restaurants, activities, and attractions in Falmouth. If you have partnerships with local businesses offering discounts, share these in your manual. Including emergency contact details and a safety guide adds extra peace of mind for your guests.
7. Encourage reviews
Guest reviews are a key factor in gaining more bookings. After each stay, kindly ask your guests to leave a review. Offering a small incentive, such as a discount on their next stay, can motivate guests to share positive feedback. The more great reviews you receive, the more visible your listing will be on platforms like Airbnb and Booking.com.
8. Set clear expectations
Clearly outline your house rules, check-in/check-out procedures, and any special instructions. This will help avoid misunderstandings and ensure a smooth experience for your guests. Transparency is key to building trust and ensuring everything runs smoothly.
9. Communicate effectively
Timely communication is essential. Respond to inquiries and booking requests as quickly as possible. Stay in touch with your guests before, during, and after their stay to address any questions or concerns. Positive communication can help resolve issues quickly and lead to better reviews.
10. Offer exceptional hospitality
Outstanding hospitality is at the heart of a great guest experience. Small gestures like leaving a welcome gift or a personalised note can make a big impact. Knowing why a guest is staying at your property – such as for a special occasion – allows you to personalise your welcome and create a memorable stay.
For holiday let management in Falmouth, Guested offers a full-service solution to help you maximise the potential of your short-term rental. From creating the perfect listing to managing guest communications, we ensure your property stands out and thrives.
By following these tips and partnering with Guested, you'll be on your way to attracting more guests and increasing bookings for your short-term rental in Falmouth.